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EDA EDATA integration

The EDATA Data Pool integration connects your GenetiQ system directly to the Electrical Distributors’ Association’s central product-data repository.

It allows you to import and maintain rich, manufacturer-validated product information, including descriptions, images, specifications and technical data directly within your ERP. By linking your business management system to EDATA, you can standardise product data, improve accuracy, and enhance the customer experience.

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See how it works below ⬇️
EDA - EDATA

The benefits of the EDATA integration

Access trusted product data
Pull manufacturer-verified information straight from the EDA EDATA Data Pool into your GenetiQ system.
Stay up to date automatically
Product details, pricing, and specifications are refreshed as manufacturers update their records, so your catalogue is always current.
Improve online experiences
Populate your websites, trade portals and digital catalogues with accurate descriptions, images, and attributes direct from the source.
Reduce errors and duplication
By standardising product data across systems, you eliminate duplicate records and minimise manual corrections.
Enhance industry compliance
Meet data standards set by the EDA, BMF and NMBS so you can exchange information seamlessly across the sector.
Connect industry platforms
Integrates with other Omiteo-based data initiatives such as the BMF Industry Data Pool (IDP) and NMBS OnePlace.

Who is this integration for?

Ideal for businesses in the electrical and building materials supply chain
who need accurate, standardised product data across all channels
Builders' merchants
Plumbing and heating suppliers
Timber and joinery merchants
Electrical and lighting suppliers
Tiles, bathrooms, and kitchen retailers
General distributors in the construction and trade supply sectors

Ready to standardise your product data?

See how EDATA works with your GenetiQ system.
Get in touch about EDATA

How it works

1
Connect to EDATA
Your GenetiQ system is configured to link to the EDA EDATA Data Pool via a secure API connection using Omiteo PIM technology.
2
Authorise your account
Once registered with EDATA, you obtain the necessary API credentials to enable data exchange between your system and the data pool. 
3
Map your product data
Using GenetiQ’s data-mapping tools, your existing product records are linked to corresponding EDATA entries to avoid duplication.
4
Import and update automatically
Product attributes, images, and specifications are pulled into your system and kept up to date as manufacturers revise their data. 
5
Publish across your business
Use the imported data to update your ERP catalogues, websites, and sales platforms with consistent product information. 
6
Monitor and validate
GenetiQ’s integration tools include validation and error checking to ensure data completeness and alignment with EDA standards.

Getting started

What you need:

 A GenetiQ system (GenetiQ On-premise or GenetiQ Cloud) with the EDATA integration plugin enabled 

  A current EDA EDATA Data Pool subscription and API credentials from the EDA

 Product records prepared for mapping to EDATA identifiers (GTINs, manufacturer codes etc.)

   Optional connections to related Omiteo-based platforms (IDP or NMBS OnePlace) if you participate in those schemes

Resources:

See common FAQs

Speak to an integration expert

EDA EDATA information portal:
 eda.org.uk/edata – overview of the data pool and supplier onboarding.

Let’s talk about EDATA

Whether you're already using GenetiQ or just exploring options, we’ll help you understand how our integration with EDATA helps standardise your product data.

Fill out your details and we'll get back to you soon👇

FAQs

Short answers to common questions about EDA EDATA and integrating with GenetiQ systems.
What is the EDA EDATA Data Pool?

EDATA is the Electrical Distributors’ Association’s central product-data repository. It allows manufacturers to publish standardised, validated product information for electrical wholesalers and merchants to use across their systems and sales channels. 
How does the integration benefit my business?

By connecting your Intact system to EDATA, you gain a single source of accurate, industry-standard product data. This improves catalogue accuracy, reduces administration and ensures your sales and online platforms are always up to date.
Is the integration compatible with all GenetiQ platforms?

The integration is designed to work with GenetiQ On-Premise and GenetiQ Cloud systems through the same plugin and API framework, ensuring a consistent setup experience.
Can I use this alongside the BMF IDP or NMBS OnePlace projects? Yes. All three initiatives use the Omiteo PIM technology stack, so data can flow smoothly between them. If you supply to multiple industry channels, you can link your GenetiQ system to each platform for unified data management.
How often is data updated?

Updates are applied automatically as manufacturers publish changes in EDATA. Your GenetiQ system will retrieve and apply the latest data according to your scheduled sync settings. 
Who can I contact for help setting up the integration? For technical setup or licensing support, contact your account manager or support team. For general information about joining EDATA, visit the EDA website or contact the EDA Data Services team.