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Al Murad steps up multi-site performance with GenetiQ Cloud
UPDATE: GenetiQ rebranded from Intact on 2 March 2026. You may still see references to our former name.
Al Murad has boosted productivity across its multi-site operation by upgrading to GenetiQ Cloud. A long-standing customer since 2018, the retailer has relied on GenetiQ On-Premise (previously known as Intact iQ) to support its operations has now completed this latest upgrade as the next step in modernising its ERP capability.
The move was delivered through a staged rollout, with GenetiQ On-Premise and GenetiQ Cloud running side by side during the transition to maintain continuity. Now live on GenetiQ Cloud, Al Murad’s teams have secure, browser-based access from any device, supporting faster, more flexible working across stores, franchises and head office without desktop installations.
Al Murad’s 120 users are already seeing the improvements. GenetiQ Cloud’s modern interface, built-in automation and business intelligence reduce manual effort and improve real-time visibility, helping teams respond faster and make decisions with greater confidence.
Built on GenetiQ’s proven on-premise framework and engineered with cloud-native technology, GenetiQ Cloud combines trusted ERP foundations with modern cloud performance. Scalable infrastructure and REST API integrations support connected operations and evolving technologies, including AI-driven advancements.
Al Murad uses GenetiQ’s AFD integration to speed up address capture and strengthen data quality across the business. Teams can search and auto-fill verified addresses from partial details such as a postcode or company name, while validation at the point of entry helps reduce errors and failed payments.
GenetiQ’s Business Metrics module gives Al Murad real-time visibility across stores, franchises and head office without waiting for scheduled reports. Role-based dashboards highlight the KPIs that matter to each team - including margins and emerging trends - with clear visual prompts that help surface issues early. Built-in AI can flag unusual movements and suggest next-best actions, while a full audit trail supports stronger accountability across a busy, multi-site operation.
“The thing that has really impressed us is the day-to-day speed and reliability that GenetiQ Cloud offers. It's helped our teams run even more efficiently and kept operations flowing smoothly across our sites,” said Ismail Saleh, Information Systems Manager at Al Murad.”
GenetiQ supported Al Murad throughout the upgrade, with preparation, testing and security carried out behind the scenes so day-to-day work could continue as normal.
“The team supporting our move have been super-responsive, and the process was smooth from start to finish.” Ismail Saleh added.”
The move to GenetiQ Cloud provides Al Murad with a modern, scalable ERP platform, delivering stronger day-to-day performance now, with the flexibility to support future growth.
“This upgrade shows what’s possible when a multi-site retailer combines a proven ERP foundation with cloud-native performance,” said Harry Trott, Product Specialist Consultant at GenetiQ. “It’s great to see GenetiQ Cloud already supporting stronger productivity and day-to-day performance.”
“Al Murad’s move to GenetiQ Cloud is a great example of modernisation done well,” added Glen Carruthers, Account Manager at GenetiQ. “As a long-standing customer since 2018, they’ve upgraded with confidence and are already seeing tangible results across the business.”
About Al Murad:
A valued customer since 2018, Al Murad is Britain’s largest independent ceramic tiles and natural stone importer and retailer, with over 40 stores and 30 family-run franchises throughout the UK. The company sources ceramic tiles and natural stone from across the world, including Spain, Turkey and Italy, and offers a wide range of products including travertine, granite, marble, limestone, glass, porcelain, mosaic, slate, manmade stone, underfloor heating, adhesives and tile accessories.
About GenetiQ:
GenetiQ (previously known as Intact) develops advanced ERP solutions designed specifically for growth-oriented businesses seeking to modernise their operations and achieve competitive advantage. The platform's cloud-native architecture, comprehensive integration capabilities, and responsive customer service model enable businesses to transition from legacy systems to modern operational excellence while supporting sustained growth and market leadership.
Catherine Cane
I joined the marketing team in October 2023. I studied English Language and Literature at the University of Liverpool, then completed a Master's degree in Creative and Critical Writing. At GenetiQ, I write blog articles, news items, and press releases, look after our customer newsletter, and manage our social media channels. The best part of my job is interviewing colleagues and customers to gather insights for content - the people at GenetiQ make my day-to-day so much brighter. Outside of work, you'll find me training for my Hyrox competition, exploring markets in London with friends, or abroad!